As more and more businesses are beginning to see the advantages of online marketing, there has been a primary interest in content hacking. While a relatively new term, content hacking relies on some fundamental marketing principles. This article explains what content hacking is all about and why you should care.
What is Content Hacking?
Before defining content hacking, we need to understand growth hacking and content marketing. Growth hacking involves using creative thinking and analysis to sell products as quickly as possible. On the other hand, content marketing aims to provide the buyer with all the information they need in an easily digestible manner so they could make a purchase. Content hacking combines these two principles — essentially, it’s growth-focused content marketing.
4 Reasons Why Content Hacking Is Important
Content hacking is something almost anyone with enough time and motivation can learn, even students. While students become hackers by undergoing years of training, you can easily become a content writer by following a few training courses and getting some work experience. Now that we understand what content writing is all about, here are four reasons you might want to consider learning it.
It can help startups focus on what’s most important
One of the main benefits of content hacking is that you can focus on the metrics and KPIs (Key Performance Indicators) such as time on page, usage, social network, and much more. This way, the business doesn’t need to spend endless amounts of cash on paid searches and marketing tools. Most big corporations can afford to do this, but as a startup with likely limited funds, this is a great way to compete for new customers with the big companies.
It can help expand your audience with data
Data is one of the essential things in today’s society. The insights drawn from gathering valuable data can help a business looking to save some money to optimize its approach to the market. For instance, let’s say that you find out that most of your target audience doesn’t use LinkedIn and Facebook as much as they use Instagram. With this information, your marketing team might decide to prioritize advertising on Instagram. In the long run, money would be saved, and you would also have a better chance of generating leads.
It will teach you what makes people share
Before you can begin to create content, you need to have an understanding of why people share information. When you have a good level of knowledge on the subject, you will find it easier to expand your network. Research has shown that people share content with the purpose of:
- Making their friends laugh.
- Informing others.
- Presenting themselves favorably.
- Growing relationships with friends and audience.
- Shaping their online identity.
It can help in making shareable content
After getting an idea of what makes people share online posts, you need to get to work on making shareable content. For this, your content needs to be educative, informative, short, concise, and have an attractive design. If, as a college student, you’re having challenges achieving this in your school papers, try trustessaywriters. Their experts can create an easy-to-read, informative, and attractive essay that will definitely earn you a nice grade.
Aside from making your content enjoyable, you should also make it easier for your audience to share your content by providing links to popular social media platforms.
With content hacking, you aren’t moving away from traditional marketing methods. Instead, you’re choosing to focus on the tactics that produce the best results. By choosing to go with content writing, you should see an increase in your business’s growth rate — something every entrepreneur will like.
Carl Hill is a digital marketer with years of experience delivering as a content hacker. As the interest in content hacking has increased, Carl has chosen to focus on providing his target audience with the tips they would need to succeed in the industry. In his free time, you might see Carl at the movies or with friends.