Mobile Websites vs. Mobile Apps: What’s the difference and what works for you?
While the Mobile websites and Mobile Apps markets are now quite different from one another, their design features may be extremely similar at first appearance. So, deciding which is best for you will rely on a variety of criteria, including target audiences, available money, intended purpose, and essential functionality.
In this article, we’ll take a closer look at the differences between mobile apps and mobile websites – so you can make an informed decision about which option is best for you.
What Are Native Mobile Apps?
Native mobile apps are designed specifically for one type of platforms, such as iOS or Android. They’re usually faster and more responsive than web-based apps, and they have access to all of the device’s features, like the camera and GPS. Such apps with GPS and other features can be so accurate that you can even find out “who is she texting“. However, they can be more expensive to develop, since they need to be built separately for each platform.
What Are Mobile Websites?
Mobile websites are essentially just like any other website, but they’re designed to be more responsive and work better on smaller screens. They can be accessed through a web browser like Safari or Chrome, and they don’t need to be downloaded from an app store. Many businesses choose to develop both a mobile website and a native app so that they can reach the widest possible audience.
If you’re looking to reach the most people with your mobile presence, then developing both a mobile website and a native app is probably your best bet. But if you’re working with limited resources, then you’ll need to choose one or the other.
What are native mobile apps?
If you want to create an interactive game or something similar, you need to understand several features that relate to the development and creation of mobile applications.
What app owners need to understand:
- Apps are designed to perform a specific function.
- An app usually has more features than a mobile website, but it’s important to consider whether those features are really necessary.
- Typically, apps must be specifically created for each type of operating system, so if you want your app to be available on iOS and Android devices, you will have to create two separate versions.
- Developing an app can be expensive.
You have to understand that each new version of your app has to go through an approval process with the appropriate app store before it can be released.
In other words, it’s generally not a good idea to start building an app without first having a mobile website.
What are mobile websites?
If your goal is to provide information about your product, this is more conveniently achieved by creating a website
A few things prospective website owners need to know:
- One of the key advantages of a mobile website is that it can be accessed by anyone with a smartphone or other mobile device with internet access, regardless of the operating system.
- Mobile websites can provide general information and content.
- It costs less to develop a mobile site.
- Mobile websites are also much easier to update; because they are hosted and accessed through a web browser, all you have to do is make changes to the site code and publish those changes.
Advantages of a Mobile Website
A portable site can be an immense benefit for organizations, all things considered. In addition to the fact that it makes it simpler for clients to find and communicate with your business, however, it can likewise assist you with creating more leads.
Greater reach and accessibility
There are over four billion active mobile devices worldwide, but not all of them have access to app stores (due to geographical location, operating system, etc.). Mobile websites can be accessed by any internet-enabled device, regardless of its operating system.
Search engine optimization
It’s easier for users to find mobile websites since they’re indexed by search engines like Google. This is not the case with apps, which need to be downloaded and installed before they can be used.
As we mentioned above, developing a native app can be quite expensive. You also need to factor in the cost of maintaining multiple versions of an app (if you want to support multiple operating systems).
Quick to develop
Mobile websites can be developed relatively quickly since they don’t need to be submitted to app stores for approval.
Advantages of Native Apps
There are many reasons you should consider using native apps. Here we will outline the key advantages of native apps.
Native apps are designed specifically for a particular operating system, so they can take advantage of all the features that the system has to offer. This results in better performance and a more seamless user experience.
One of the main advantages of native apps is that they can be used offline. Mobile websites, on the other hand, require an internet connection in order to work.
Push notifications allow you to send updates and information directly to users’ devices, even when they’re not using your app. This is a great way to keep your users engaged and up-to-date on what’s going on.
So, which is right for you? It really depends on your needs and goals. If you want to reach the widest possible audience and you’re not concerned about having access to some of the features that are only available on native apps, then a mobile website might be the way to go. On the other hand, if you’re looking to take advantage of everything that mobile devices have to offer, then a native app might be the better choice.
Still not sure which is right for you? Why not try both? You can always start with a mobile website and then create a native app down the road if it makes sense for your business. Or vice versa. The important thing is to make sure you’re providing your customers with the best possible experience, no matter how they choose to access your content.